Job Summary

Fresher Jobs Hub is seeking a Virtual Email Marketing Automation and Customer Lifecycle Specialist to develop, execute, and optimize automated email marketing campaigns that engage, convert, and retain customers. The ideal candidate will have a strong understanding of email automation tools, segmentation, and analytics to deliver personalized, data-driven communication strategies. This remote position offers an exciting opportunity to manage full-cycle email marketing initiatives for multiple campaigns targeting diverse audiences.

Key Responsibilities

• Develop and manage end-to-end email marketing campaigns using automation platforms (such as HubSpot, Mailchimp, ActiveCampaign, or Klaviyo).

• Create customer segmentation and workflow automations to improve engagement, conversion, and retention rates.

• Design and test email templates, subject lines, and CTAs for maximum performance using A/B testing methods.

• Monitor campaign metrics and performance analytics, including open rates, click-through rates, and conversion rates.

• Collaborate with design, content, and product teams to ensure consistency in messaging and branding.

• Optimize customer lifecycle journeys—from onboarding to re-engagement—to enhance user experience and ROI.

• Ensure all campaigns comply with data privacy regulations (GDPR, CAN-SPAM, etc.).

• Maintain and update subscriber lists, ensuring database hygiene and segmentation accuracy.

• Generate performance reports and actionable insights to guide strategic improvements.

• Stay current with the latest trends and best practices in email marketing, automation, and CRM technology.

Required Skills and Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• Proven experience in email marketing automation, customer retention, or lifecycle management.

• Strong knowledge of CRM and automation platforms such as HubSpot, Mailchimp, Salesforce Marketing Cloud, or similar tools.

• Excellent analytical skills with the ability to interpret campaign performance data and optimize accordingly.

• Proficiency in HTML/CSS for email formatting (preferred).

• Strong communication skills and an eye for detail in copy and design.

• Familiarity with audience segmentation and behavioral targeting.

• Understanding of email deliverability best practices and compliance standards.

Experience

• 2+ years of professional experience in digital marketing, email automation, or CRM management.

• Experience working remotely or managing cross-functional marketing projects is a plus.

• Demonstrated success in managing automated workflows and personalized customer journeys.

Working Hours

• Flexible Remote Work Schedule: 5 days a week (Monday to Friday).

• Core collaboration hours: 10:00 AM – 6:00 PM (IST) or equivalent time zone adjustment.

• Occasional meetings across global time zones may be required.

Knowledge, Skills, and Abilities

• Strong strategic thinking with the ability to map out customer journeys.

• High attention to detail and excellent organizational skills.

• Ability to manage multiple campaigns simultaneously and meet deadlines.

• Technical proficiency with analytics tools (Google Analytics, Data Studio, etc.).

• Proactive problem-solver with a data-driven approach to decision-making.

• Ability to work independently with minimal supervision in a virtual environment.

Benefits

• 100% remote work – achieve work-life balance from anywhere.

• Competitive pay based on experience and performance.

• Continuous learning opportunities and access to digital marketing tools.

• Career growth in a fast-paced digital marketing environment.

• Inclusive, collaborative, and innovative team culture.

• Recognition and rewards for outstanding performance.

Why Join Fresher Jobs Hub

At Fresher Jobs Hub, we empower professionals to grow in the digital space by combining innovation, flexibility, and creativity. You’ll be joining a team that values collaboration, initiative, and results. We provide the tools and support you need to design meaningful marketing experiences that make an impact. If you’re looking to take your career in email marketing automation to the next level—this is the role for you.

How to Apply

Interested candidates should submit their resume and a short cover letter describing their experience in email marketing automation to us.
Please include the subject line: “Application – Virtual Email Marketing Automation Specialist.”
Shortlisted candidates will be contacted for a virtual interview.