Job Summary

DataEase Virtual is seeking a highly skilled and results-driven Virtual Digital Marketing Strategist with a strong focus on B2B lead generation. The ideal candidate will design and execute strategic marketing campaigns that attract, engage, and convert high-quality leads for our clients. You will collaborate with cross-functional teams to align marketing efforts with business goals, leveraging data-driven insights to optimize performance and deliver measurable results. This role offers a unique opportunity to drive growth and make a significant impact in a fast-paced, virtual environment.

Key Responsibilities

• Develop, implement, and manage B2B digital marketing campaigns across multiple channels, including email, social media, search engines, and content marketing platforms.
• Conduct in-depth market research to identify target audiences, industry trends, and competitive insights.
• Generate and nurture high-quality B2B leads through strategic inbound and outbound marketing initiatives.
• Collaborate with sales and client teams to align marketing strategies with business objectives and revenue targets.
• Optimize campaigns continuously using analytics, A/B testing, and conversion rate optimization techniques.
• Create compelling marketing content, including email campaigns, landing pages, blog posts, and social media messaging tailored for B2B audiences.
• Monitor KPIs and report on campaign performance, providing actionable insights for ongoing improvement.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, especially in B2B lead generation.

Required Skills and Qualifications

• Proven experience as a Digital Marketing Strategist or similar role, with a strong focus on B2B lead generation.
• Expertise in marketing automation tools (HubSpot, Marketo, Pardot, or similar) and CRM platforms.
• Solid understanding of SEO, SEM, content marketing, social media advertising, and email marketing.
• Exceptional analytical skills and experience interpreting complex marketing metrics to drive decision-making.
• Strong copywriting and content creation skills tailored for B2B audiences.
• Ability to manage multiple campaigns and projects simultaneously with attention to detail.
• Excellent communication and collaboration skills in a virtual team environment.

Experience

• Minimum 3–5 years of experience in B2B digital marketing, preferably with hands-on lead generation experience.
• Proven track record of designing and executing campaigns that drive measurable lead generation results.
• Experience working in a remote or distributed team environment is highly desirable.

Working Hours

• Full-time, remote role.
• Flexible hours with availability for team meetings and client calls during standard business hours (time zones may vary based on client location).

Knowledge, Skills, and Abilities

• Strategic thinking with the ability to develop long-term marketing plans.
• Data-driven mindset, with proficiency in marketing analytics and reporting tools.
• Strong problem-solving skills and adaptability to evolving market conditions.
• Ability to work independently and take initiative in a fast-paced virtual environment.
• Creative mindset with the ability to produce innovative marketing campaigns that drive engagement.

Benefits

• Competitive salary with performance-based incentives.
• Fully remote, work-from-anywhere flexibility.
• Opportunities for professional development and upskilling in digital marketing.
• Collaborative and supportive virtual work environment.
• Access to cutting-edge marketing tools and technologies.

Why Join DataEase Virtual

At DataEase Virtual, we empower our team members to grow, innovate, and make a real impact on client success. As part of our forward-thinking and collaborative culture, you will have the freedom to implement creative strategies while working alongside a team of industry experts. We value initiative, results, and continuous learning, providing a platform for ambitious marketers to excel in a flexible and fully remote environment.

How to Apply

Interested candidates are invited to submit the following:

1. Resume/CV highlighting relevant B2B digital marketing experience.
2. Cover letter detailing your approach to B2B lead generation and notable campaign successes.
3. Portfolio or examples of past campaigns or content (if applicable).

Submit your application via us. Shortlisted candidates will be contacted for a virtual interview.