Job Summary:

InfoTech Solutions is seeking an experienced and innovative Digital Marketing Growth Lead to spearhead our Direct-to-Consumer (D2C) marketing strategies. This role is fully remote and offers the opportunity to drive growth, optimize customer acquisition, and enhance brand engagement across digital channels. The ideal candidate is a data-driven marketer with a proven track record in scaling D2C businesses, capable of leading campaigns that convert insights into measurable results.

As a key member of our marketing leadership team, you will shape the growth strategy, manage high-performing campaigns, and collaborate cross-functionally to strengthen our digital presence and revenue performance.

Key Responsibilities:

• Develop and execute innovative, data-driven D2C digital marketing strategies to drive customer acquisition, retention, and brand loyalty.

• Lead multi-channel campaigns across paid social, search, email, affiliate marketing, and influencer partnerships.

• Analyze and optimize performance metrics (CAC, LTV, ROI, ROAS) to continuously improve campaign effectiveness.

• Identify market trends, customer behaviors, and competitive insights to inform strategic decisions.

• Collaborate with product, creative, and analytics teams to ensure cohesive and compelling campaigns.

• Oversee the marketing budget allocation and ensure campaigns deliver strong ROI.

• Mentor and manage a team of digital marketers, fostering skill development and innovative thinking.

• Test and implement new digital tools, platforms, and technologies to enhance growth performance.

• Report performance insights and growth opportunities to senior leadership.

Required Skills and Qualifications:

• Proven experience in D2C digital marketing, growth marketing, or performance marketing leadership roles.

• Strong understanding of digital marketing channels including paid social, paid search, SEO, email, affiliate, and influencer marketing.

• Advanced knowledge of analytics tools (Google Analytics, Meta Ads Manager, Google Ads, HubSpot, or similar).

• Excellent strategic thinking and problem-solving skills with a focus on data-driven decisions.

• Exceptional communication and leadership skills to manage teams and collaborate with stakeholders.

• Ability to thrive in a fast-paced, results-oriented remote environment.

• Familiarity with A/B testing, conversion rate optimization (CRO), and customer journey mapping.

Experience:

• Minimum of 5–7 years of progressive experience in digital marketing, preferably in a D2C-focused company.

• Demonstrated success in leading growth initiatives that resulted in measurable business outcomes.

• Experience managing marketing teams, budgets, and cross-functional projects.

Working Hours:

• Full-time, remote position.

• Flexible working hours with alignment to team meetings and project deadlines.

• Occasional availability for cross-timezone collaboration may be required.

Knowledge, Skills, and Abilities:

• Deep understanding of consumer behavior and D2C marketing strategies.

• Analytical mindset with proficiency in interpreting data to drive business decisions.

• Strong project management and organizational skills.

• Ability to innovate, test, and iterate marketing approaches quickly.

• Excellent written and verbal communication skills.

Benefits:

• Competitive salary with performance-based incentives.

• Fully remote, flexible work environment.

• Professional development and continuous learning opportunities.

• Health and wellness benefits (as per company policy).

• Access to cutting-edge marketing tools and technologies.

• Collaborative and inclusive company culture with growth opportunities.

Why Join InfoTech Solutions:

• Be part of a forward-thinking company at the forefront of D2C digital marketing innovation.

• Lead initiatives that directly impact business growth and customer engagement.

• Work in a supportive, high-performing team that values creativity and results.

• Opportunity to shape your career in a fast-growing, remote-first organization.

How to Apply:

Interested candidates should submit their resume and a cover letter detailing their relevant experience and accomplishments in digital growth marketing to us.

Please include examples of past campaigns or growth metrics achieved. Only shortlisted candidates will be contacted for interviews.