Job Summary

InfoTech Solutions is seeking a highly creative and performance-driven Digital Marketing Manager – Paid Media & TikTok Ads to lead and scale our paid acquisition strategies across multiple digital channels, with a strong focus on TikTok and other social media advertising platforms. This role is ideal for a results-oriented marketer who combines analytical thinking with creative storytelling to drive measurable growth, brand awareness, and customer acquisition.

As a key member of our marketing leadership team, you will own the end-to-end paid media lifecycle—from campaign strategy and budget planning to execution, optimization, and reporting. You will collaborate closely with content creators, designers, data analysts, and product teams to develop high-impact campaigns that resonate with target audiences and deliver strong ROI.

Key Responsibilities

• Develop and execute comprehensive paid media strategies across TikTok, Meta (Facebook/Instagram), Google Ads, YouTube, and emerging platforms.

• Own campaign planning, audience targeting, budget allocation, and performance optimization.

• Lead TikTok advertising initiatives, including creative testing, influencer collaboration, and trend-driven campaigns.

• Analyze campaign data and provide actionable insights to improve conversion rates and cost efficiency.

• Manage A/B testing of creatives, landing pages, ad formats, and audience segments.

• Collaborate with creative and content teams to produce engaging ad creatives aligned with brand voice.

• Monitor industry trends, competitor strategies, and platform updates to stay ahead of the market.

• Prepare detailed performance reports and present insights to senior stakeholders.

• Manage external agencies or freelancers where required.

• Ensure compliance with advertising policies and data privacy regulations.

Required Skills and Qualifications

• Strong expertise in paid digital marketing and performance advertising.

• Hands-on experience with TikTok Ads Manager, Meta Ads, Google Ads, and analytics tools.

• Excellent understanding of customer acquisition funnels and conversion optimization.

• Proficiency in marketing analytics tools such as Google Analytics, Looker Studio, or similar.

• Strong communication and stakeholder management skills.

• Ability to manage multiple campaigns simultaneously in a fast-paced environment.

• Creative mindset with strong attention to detail.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

Experience

• 4–7 years of experience in digital marketing or performance marketing roles.

• Minimum 2 years of hands-on experience managing TikTok advertising campaigns.

• Proven track record of scaling paid media campaigns with measurable ROI.

• Experience in B2C, D2C, SaaS, or e-commerce environments is highly preferred.

• Experience managing large advertising budgets is a plus.

Working Hours

• Full-time role (40 hours per week).

• Flexible working hours with core collaboration time aligned to business needs.

• Remote or hybrid work options available depending on location.

Knowledge, Skills and Abilities

• Deep understanding of social media algorithms and ad delivery systems.

• Strong analytical and problem-solving abilities.

• Ability to translate data into strategic marketing decisions.

• Excellent project management and organizational skills.

• Strong leadership qualities with the ability to mentor junior team members.

• Adaptability to rapidly changing digital platforms and trends.

• High level of ownership and accountability for results.

Benefits

• Competitive salary and performance-based bonuses.

• Flexible work environment (remote/hybrid options).

• Health insurance and wellness programs.

• Professional development and training opportunities.

• Access to the latest marketing tools and technologies.

• Paid time off, holidays, and personal leave.

• Collaborative and innovative company culture.

Why Join InfoTech Solutions?

At InfoTech Solutions, we believe in empowering our people to innovate, experiment, and grow. You will be part of a forward-thinking organization that values creativity, data-driven decision-making, and continuous learning. This role offers a unique opportunity to shape the digital growth strategy of a fast-growing company while working with talented professionals across technology and marketing domains.

If you are passionate about performance marketing, TikTok trends, and building scalable digital campaigns, this is the perfect role to take your career to the next level.

How to Apply

Interested candidates are invited to submit their updated resume along with a brief cover letter highlighting their experience in paid media and TikTok advertising. Please include examples of successful campaigns or portfolios where applicable.