Job Summary

IT Sight Technologies is seeking a highly strategic and results-driven Digital Marketing Lead – High-Ticket Sales Funnels to spearhead our performance marketing and revenue growth initiatives. This role is ideal for a senior digital marketer who has deep expertise in building, optimizing, and scaling high-ticket funnels for B2B or premium B2C products and services.

As the Digital Marketing Lead, you will own the end-to-end funnel strategy—from traffic acquisition and lead generation to conversion optimization and customer retention. You will work closely with sales, product, and leadership teams to design data-driven campaigns that drive qualified leads, maximize ROI, and accelerate business growth in competitive global markets.

Key Responsibilities

• Design, build, and manage high-converting digital sales funnels for high-ticket products and services.
• Develop and execute comprehensive digital marketing strategies across paid media (Google Ads, Meta, LinkedIn, YouTube), email marketing, SEO, and content marketing.
• Optimize customer journeys, landing pages, and conversion paths using A/B testing and analytics.
• Collaborate with sales teams to align marketing funnels with lead qualification and closing processes.
• Manage marketing budgets, forecast ROI, and ensure efficient cost-per-lead and cost-per-acquisition.
• Analyze performance metrics using tools such as Google Analytics, CRM platforms, and marketing automation systems.
• Oversee lead nurturing campaigns and marketing automation workflows.
• Lead and mentor a team of digital marketers, designers, and content creators.
• Stay updated with the latest digital marketing trends, funnel strategies, and AI-driven marketing tools.

Required Skills and Qualifications

• Strong expertise in digital marketing strategy and performance marketing.
• Proven experience with high-ticket funnels, lead magnets, webinars, VSLs, and sales automation.
• Advanced knowledge of paid advertising platforms (Google, Meta, LinkedIn, YouTube).
• Proficiency in CRM and marketing automation tools (HubSpot, Salesforce, ClickFunnels, GoHighLevel, etc.).
• Solid understanding of conversion rate optimization (CRO), UX/UI principles, and analytics.
• Excellent communication and leadership skills.
• Strong analytical mindset with the ability to interpret data and drive decisions.
• Experience with copywriting and persuasive sales messaging.

Experience

• 5+ years of experience in digital marketing, growth marketing, or performance marketing.
• At least 2–3 years of hands-on experience managing high-ticket sales funnels.
• Prior experience working in SaaS, EdTech, FinTech, consulting, or high-value service industries is preferred.
• Experience leading teams or managing agencies is a strong advantage.

Working Hours

• Full-time position (40 hours per week).
• Flexible working hours with a focus on performance and results.
• Remote or hybrid work options depending on location and project needs.

Knowledge, Skills, and Abilities

• Ability to think strategically and execute tactically.
• Deep understanding of customer psychology and buying behavior.
• Strong project management and multitasking skills.
• Ability to work in a fast-paced, high-growth environment.
• Creative problem-solving and innovation mindset.
• High level of ownership, accountability, and attention to detail.

Benefits

• Competitive salary with performance-based bonuses.
• Flexible work arrangements (remote/hybrid).
• Opportunities for rapid career growth and leadership development.
• Access to the latest marketing tools, platforms, and training programs.
• Collaborative and innovation-driven company culture.
• Health and wellness benefits (as per company policy).
• Paid time off and holidays.

Why Join IT Sight Technologies?

At IT Sight Technologies, we believe in building cutting-edge digital solutions that drive real business impact. You will join a forward-thinking organization that values innovation, data-driven decisions, and continuous learning. This role offers a unique opportunity to shape high-impact marketing strategies, work with global clients, and play a critical role in scaling premium digital products and services.

If you are passionate about performance marketing, high-ticket sales funnels, and driving revenue growth, this is the perfect opportunity to elevate your career.

How to Apply

Interested candidates are invited to submit their updated resume along with a brief cover letter highlighting their experience in high-ticket digital marketing and sales funnels.

Please include examples or case studies of successful campaigns or funnels you have managed. Shortlisted candidates will be contacted for an initial screening and technical interview.

Join IT Sight Technologies and become a key driver of our digital growth journey.