Job Summary

OneTech Associates is seeking a creative and results-driven Remote Fashion Copywriter – Retail Content Strategy to join our growing digital marketing and brand communications team. In this role, you will be responsible for crafting compelling, on-brand, and conversion-focused copy that elevates our fashion and retail clients across multiple digital channels.

As a Fashion Copywriter, you will play a key role in shaping the voice of premium and mass-market fashion brands, translating trends, product features, and brand stories into engaging content that resonates with modern consumers. You will collaborate closely with designers, marketers, and content strategists to drive customer engagement, brand loyalty, and sales performance in a competitive e-commerce environment.

Key Responsibilities

• Develop high-quality copy for fashion and retail platforms, including websites, e-commerce product descriptions, landing pages, email campaigns, blogs, and social media.

• Create persuasive storytelling that aligns with brand tone, visual identity, and content strategy.

• Write SEO-optimized content to improve organic search visibility and drive qualified traffic.

• Collaborate with marketing, design, and merchandising teams to ensure consistency across all content touchpoints.

• Translate fashion trends and product details into compelling, customer-centric messaging.

• Conduct content audits and optimize existing copy to improve engagement and conversion rates.

• Maintain editorial calendars and meet deadlines in a fast-paced, remote environment.

• Adapt copy for different target audiences, markets, and brand positioning.

Required Skills and Qualifications

• Strong command of the English language with exceptional writing, editing, and proofreading skills.

• Proven ability to write persuasive and engaging marketing copy for digital platforms.

• Solid understanding of fashion, lifestyle, and retail branding.

• Knowledge of SEO best practices and keyword-driven content creation.

• Ability to write in different tones and styles depending on brand voice.

• Proficiency in using content management systems (CMS) and basic digital tools.

• Excellent communication and collaboration skills.

• Strong time management and ability to work independently in a remote setup.

Experience

• 2–5 years of experience as a copywriter, content writer, or brand writer, preferably in fashion, retail, lifestyle, or e-commerce.

• Experience working with fashion brands, online retailers, or digital marketing agencies is highly desirable.

• A portfolio showcasing fashion or retail-related writing samples is required.

Working Hours

• Full-time, remote position.

• Flexible working hours with core collaboration windows aligned to global teams.

• Occasional availability for virtual meetings across different time zones.

Knowledge, Skills, and Abilities

• Strong understanding of consumer behavior in fashion and retail industries.

• Ability to interpret brand guidelines and transform them into compelling narratives.

• Creative thinking with a commercial mindset focused on conversions and engagement.

• Analytical approach to measuring content performance and optimizing accordingly.

• High attention to detail and strong organizational skills.

• Ability to work under deadlines while maintaining high content quality.

Benefits

• Competitive salary based on experience and market standards.

• Fully remote work environment with flexible scheduling.

• Opportunity to work with global fashion and retail brands.

• Continuous learning and professional development opportunities.

• Collaborative and innovative team culture.

• Performance-based incentives and growth opportunities.

• Work-life balance and a supportive remote-first culture.

Why Join OneTech Associates?

At OneTech Associates, we believe in empowering creativity through technology and collaboration. You will be part of a forward-thinking organization that values innovation, diversity, and personal growth. This role offers the opportunity to influence how leading fashion brands communicate with their audiences worldwide, while enjoying the flexibility and autonomy of remote work.

You will gain exposure to cutting-edge digital marketing strategies, work with experienced professionals across industries, and build a strong career in fashion content and brand storytelling.

How to Apply

Interested candidates should submit their updated resume along with a portfolio or writing samples that demonstrate experience in fashion, retail, or lifestyle content. A short cover letter explaining your interest in the role and your creative approach to fashion copywriting is highly encouraged.