Job Summary

IT Sight Technologies is seeking a results-driven and creative Digital PR Specialist to join our growing remote team. This role is ideal for a communications professional who thrives in digital environments and has a passion for building strong relationships with online media, journalists, bloggers, and influencers. As a Digital PR Specialist, you will be responsible for enhancing our brand visibility, driving high-quality media coverage, and supporting our overall digital marketing and SEO strategies through strategic media outreach and content placement.

You will play a key role in shaping our online reputation, managing press campaigns, and positioning IT Sight Technologies as a thought leader across multiple digital platforms and industries.

Key Responsibilities

• Develop and execute digital PR strategies to increase brand awareness and online presence.

• Build and maintain strong relationships with journalists, editors, bloggers, influencers, and media outlets.

• Pitch story ideas, press releases, and content to relevant digital publications.

• Secure high-quality backlinks and media mentions to support SEO objectives.

• Research industry trends, media opportunities, and competitor activity.

• Write and distribute press releases, media kits, and thought leadership articles.

• Monitor media coverage and prepare detailed performance reports.

• Collaborate with content, SEO, and marketing teams to align PR efforts with business goals.

• Manage crisis communication and online reputation when required.

Required Skills and Qualifications

• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.

• Strong written and verbal communication skills in English.

• Proven ability to pitch stories and build media relationships.

• Excellent research and storytelling skills.

• Experience with digital PR tools and platforms (e.g., HARO, Muck Rack, BuzzSumo, Ahrefs).

• Strong organizational and time-management skills.

• Ability to work independently in a fully remote environment.

Experience

• 2–5 years of experience in Digital PR, Media Relations, Communications, or a similar role.

• Demonstrated track record of securing online media coverage and backlinks.

• Experience working with global or remote teams is a strong advantage.

• Prior experience in tech, SaaS, or digital services industries is preferred.

Working Hours

• Fully remote position.

• Flexible working hours with overlap required for core team collaboration.

• Full-time role: 40 hours per week.

Knowledge, Skills, and Abilities

• In-depth understanding of digital media landscape and online publishing.

• Knowledge of SEO, link-building strategies, and content marketing principles.

• Ability to analyze PR performance metrics and ROI.

• Strong interpersonal skills and professional communication style.

• Creative mindset with a data-driven approach to campaigns.

• High level of adaptability, accountability, and attention to detail.

Benefits

• Competitive salary based on experience and performance.

• 100% remote work with flexible scheduling.

• Performance-based bonuses and incentives.

• Professional development and training opportunities.

• Opportunity to work with international clients and media outlets.

• Collaborative and supportive remote work culture.

• Paid time off and holiday benefits.

Why Join IT Sight Technologies?

At IT Sight Technologies, we believe in innovation, collaboration, and growth. You will be part of a forward-thinking digital team that values creativity and measurable impact. We offer a dynamic work environment where your ideas matter, your achievements are recognized, and your career development is actively supported. This is an excellent opportunity to build a strong international PR portfolio while working from anywhere in the world.

How to Apply

Interested candidates are invited to submit their updated resume along with a cover letter highlighting their relevant experience in digital PR and media outreach. Please include examples of successful media placements or PR campaigns you have managed.