Job Summary

HR Talent Solutions is seeking a results-driven and analytical Digital Ad Specialist to manage, optimize, and scale paid advertising campaigns across Meta and Google platforms. This fully remote role is ideal for a performance marketer who thrives on data, understands audience targeting, and can deliver measurable ROI. The successful candidate will play a key role in driving qualified traffic, improving conversion rates, and supporting overall digital growth strategies.

Key Responsibilities

• Plan, launch, and optimize paid advertising campaigns on Meta (Facebook & Instagram) and Google Ads.

• Conduct keyword research, audience segmentation, and competitor analysis.

• Monitor campaign performance and implement data-driven improvements to maximize ROI.

• Manage budgets, bidding strategies, and pacing to ensure efficient spend.

• Develop and test ad creatives, copy variations, and landing page recommendations.

• Generate weekly and monthly performance reports with actionable insights.

• Collaborate with content, design, and marketing teams to align campaign messaging.

• Stay updated on platform changes, industry trends, and emerging ad technologies.

• Ensure compliance with advertising policies and brand guidelines.

Required Skills and Qualifications

• Proven expertise in Meta Ads Manager and Google Ads platforms.

• Strong analytical skills with proficiency in performance metrics (CTR, CPC, CPA, ROAS).

• Experience with A/B testing and conversion rate optimization.

• Solid understanding of tracking tools such as Google Analytics and Meta Pixel.

• Excellent written communication skills for ad copy development.

• Ability to manage multiple campaigns simultaneously in a remote environment.

• Detail-oriented with strong problem-solving capabilities.

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.

Experience

• Minimum 2–4 years of hands-on experience managing paid digital advertising campaigns.

• Demonstrated success in scaling campaigns and achieving performance targets.

• Experience working in an agency or performance marketing environment is an advantage.

• Prior remote work experience preferred but not mandatory.

Working Hours

• Fully remote position.

• Flexible schedule with required overlap during core business hours.

• Occasional availability for campaign launches or urgent optimizations may be required.

Knowledge, Skills and Abilities

• Deep understanding of paid media funnels and customer acquisition strategies.

• Strong numerical and data interpretation skills.

• Ability to translate performance data into strategic recommendations.

• High level of organization and time management.

• Self-motivated with the ability to work independently.

• Adaptable to fast-changing digital marketing environments.

• Collaborative mindset with strong cross-functional communication skills.

Benefits

• Competitive compensation package.

• Fully remote work flexibility.

• Performance-based incentives.

• Professional development and certification support.

• Opportunity to work with global clients and campaigns.

• Supportive and growth-oriented work culture.

• Paid time off and wellness benefits (where applicable).

Why Join

At HR Talent Solutions, we empower digital professionals to do their best work from anywhere. You will join a forward-thinking team that values innovation, measurable impact, and continuous learning. This role offers the opportunity to manage high-impact campaigns, sharpen your performance marketing expertise, and grow within a dynamic remote-first environment.

How to Apply

Interested candidates should submit their updated resume along with a brief portfolio or case studies demonstrating successful Meta and Google Ads campaigns. Qualified applicants will be contacted for the next steps in the selection process.