Job Summary

IT sight Technologies is seeking a strategic and results-driven Digital Brand Manager to lead and elevate our consumer packaged goods (CPG) and retail brand presence across digital channels. This fully remote role is ideal for a marketing professional who combines strong brand storytelling with data-driven performance marketing expertise. The successful candidate will be responsible for shaping brand strategy, optimizing digital campaigns, and driving measurable growth across e-commerce and retail ecosystems.

Key Responsibilities

• Develop and execute comprehensive digital brand strategies aligned with business and revenue goals.

• Manage end-to-end brand presence across e-commerce platforms, retail marketplaces, and social media channels.

• Lead digital campaign planning, including paid media, SEO/SEM, influencer collaborations, and content marketing.

• Analyze campaign performance and consumer insights to continuously optimize ROI and brand visibility.

• Collaborate cross-functionally with product, sales, creative, and analytics teams to ensure consistent brand messaging.

• Oversee brand guidelines and ensure cohesive storytelling across all digital touchpoints.

• Monitor competitive landscape and emerging CPG/retail trends to identify growth opportunities.

• Manage agency and vendor relationships when applicable.

• Prepare regular performance reports and present strategic recommendations to leadership.

Required Skills and Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.

• Strong understanding of CPG and retail digital ecosystems.

• Proven expertise in performance marketing, brand management, and e-commerce growth.

• Proficiency with digital analytics tools (e.g., Google Analytics, marketing dashboards).

• Excellent written and verbal communication skills in English.

• Strong project management and stakeholder coordination abilities.

• Ability to translate data into actionable brand strategies.

• High level of creativity balanced with analytical thinking.

Experience

• 5+ years of experience in digital brand management, preferably within CPG or retail sectors.

• Demonstrated success managing multi-channel digital campaigns.

• Experience working in remote or distributed team environments is preferred.

• Prior experience with global or omnichannel brands is an advantage.

Working Hours

• Fully remote position.

• Flexible working schedule with overlap required during core business hours.

• Occasional availability for virtual meetings across time zones may be required.

Knowledge, Skills, and Abilities

• Deep understanding of consumer behavior in digital retail environments.

• Strong knowledge of marketplace platforms and e-commerce best practices.

• Ability to manage multiple projects simultaneously in a fast-paced environment.

• Strategic thinking with strong attention to detail.

• Comfortable working with data, dashboards, and performance metrics.

• Self-motivated with the ability to work independently and collaboratively.

• Adaptability to evolving digital marketing technologies and trends.

Benefits

• Competitive compensation package.

• Fully remote work environment.

• Performance-based incentives.

• Professional development and learning opportunities.

• Collaborative and innovation-focused culture.

• Paid time off and company-recognized holidays.

• Opportunity to work with growing CPG and retail brands.

Why Join

At IT sight Technologies, you will be part of a forward-thinking team that values innovation, ownership, and measurable impact. This role offers the opportunity to shape brand growth in the rapidly evolving digital retail landscape while enjoying the flexibility of remote work. If you are passionate about building brands that win online and in retail, this is your opportunity to make a meaningful impact.

How to Apply

Interested candidates should submit their updated resume along with a brief portfolio or summary of digital brand campaigns they have managed. Shortlisted applicants will be contacted for the next stage of the selection process.