Job Summary

OneTech Associates is seeking a highly analytical and data-driven Performance Marketing Analyst to join our team. This remote role is ideal for a detail-oriented individual who can analyze, optimize, and execute digital marketing campaigns to drive user acquisition, engagement, and conversion. You will be responsible for leveraging data insights to maximize ROI across multiple marketing channels, including paid search, social media, display advertising, and other performance-based platforms.

Key Responsibilities

• Develop, implement, and optimize performance marketing campaigns across digital channels such as Google Ads, Facebook Ads, LinkedIn Ads, and programmatic platforms.

• Monitor and analyze campaign performance metrics (CPC, CPA, ROAS, CTR, etc.) and provide actionable insights to improve efficiency.

• Conduct A/B testing and other experimentation strategies to enhance ad effectiveness.

• Collaborate with cross-functional teams, including content, design, and development, to create compelling ad creatives and landing pages.

• Manage marketing budgets effectively, ensuring optimal allocation of resources to maximize ROI.

• Stay updated with industry trends, best practices, and algorithm changes to maintain a competitive edge.

• Generate detailed reports on campaign performance and present findings to stakeholders.

• Utilize tools such as Google Analytics, Google Tag Manager, and marketing automation platforms to track, measure, and report on campaign performance.

Required Skills and Qualifications

• Bachelors degree in Marketing, Business, Data Analytics, or a related field.

• 2+ years of experience in performance marketing, digital advertising, or paid media strategy.

• Proficiency in advertising platforms like Google Ads, Facebook Ads Manager, and LinkedIn Ads.

• Strong analytical skills with experience in Google Analytics, Google Tag Manager, and other tracking tools.

• Ability to interpret data, identify trends, and make data-driven decisions.

• Familiarity with A/B testing methodologies and conversion rate optimization.

• Excellent communication and collaboration skills.

• Ability to work independently in a remote environment while managing multiple campaigns.

Experience

• Experience managing budgets and allocating ad spend effectively.

• Hands-on experience with programmatic advertising and affiliate marketing is a plus.

• Background in e-commerce, SaaS, or lead generation campaigns is preferred.

Working Hours

• Flexible working hours with the ability to manage workload independently.

• Must be available for periodic team meetings and reporting sessions.

Knowledge, Skills, and Abilities

• Strong understanding of digital marketing concepts, analytics, and tracking mechanisms.

• Ability to multitask and prioritize tasks effectively.

• Creative problem-solving skills with a strategic mindset.

• Passion for continuous learning and professional growth.

Benefits

• Competitive salary with performance-based incentives.

• Fully remote position with flexible working arrangements.

• Career growth opportunities in a fast-paced and innovative company.

• Access to professional development and training resources.

• Health and wellness benefits (if applicable).

Why Join OneTech Associates?

At OneTech Associates, we foster a culture of innovation, data-driven decision-making, and professional development. We believe in empowering our employees with the tools and opportunities they need to thrive in a remote work environment. If you are looking for a dynamic role that allows you to make a tangible impact in the digital marketing space, we would love to hear from you!

How to Apply

Interested candidates should submit their resume and a cover letter outlining their relevant experience and expertise to us. Shortlisted applicants will be contacted for an interview.

Join us at OneTech Associates and help drive digital success through data-driven marketing strategies!