Virtual Assistant - Lead Generation and Business Development
Fresher Jobs Hub
Available Locations:
Johannesburg, Gauteng
Job Description
Job Summary
Fresher Jobs Hub is looking for a proactive, detail‑oriented Virtual Assistant (VA) for Lead Generation & Business Development who can help us build high-quality prospect pipelines, book qualified meetings, and support the end-to-end business development cycle. You will research target markets, identify and qualify leads, craft first-touch outreach (email, LinkedIn, social, phone), maintain our CRM, and collaborate closely with the sales/marketing team to turn opportunities into revenue. This role is ideal for someone who is tech-savvy, loves structured processes, and enjoys measurable targets.
Key Responsibilities
- Prospect Research & List Building
- Identify ICPs (Ideal Customer Profiles) and buyer personas across industries and geographies.
- Build and enrich prospect lists using LinkedIn, Sales Navigator, Apollo, Crunchbase, ZoomInfo, etc.
- Verify emails and contact data to maintain high data accuracy.
- Outbound Lead Generation
- Draft and run cold email, LinkedIn, and social outreach campaigns.
- Personalize outreach at scale while maintaining templates and playbooks.
- Schedule discovery calls and demos for the sales team; manage calendar invites and reminders.
- Qualification & Handover
- Conduct initial qualification (BANT/CHAMP or similar frameworks).
- Log discovery notes, objections, and next steps in the CRM.
- Seamlessly hand off qualified leads to the appropriate sales owner.
- CRM & Reporting
- Keep CRM (e.g., HubSpot, Pipedrive, Zoho, Salesforce) up to date with accurate status, activities, and notes.
- Prepare weekly dashboards on KPIs: leads sourced, response rates, SQLs booked, show rates, conversion %.
- Content & Collateral Support
- Collaborate with marketing to A/B test subject lines, copy blocks, cadences, and landing pages.
- Repurpose insights from calls into short briefs for marketing/sales enablement.
- Market Intelligence
- Track competitor moves, pricing, and positioning.
- Map out new segments, events, forums, and communities where prospects can be engaged.
- Process Improvement
- Document SOPs, continuously refine workflows, and suggest tool/process optimizations.
Required Skills and Qualifications
- Strong research skills with the ability to spot decision-makers and buying signals quickly.
- Excellent written and spoken English; able to craft concise, compelling outreach copy.
- Hands-on experience with at least one CRM (HubSpot, Zoho, Salesforce, Pipedrive) and one prospecting platform (LinkedIn Sales Navigator, Apollo, Instantly, Lemlist, etc.).
- Proficiency with Excel/Google Sheets for data cleaning, segmentation, and reporting.
- Understanding of basic sales metrics (MQL, SQL, CAC, LTV, pipeline velocity).
- Ability to work with templates, sequences, and automation tools while maintaining personalization discipline.
- Strong time management, attention to detail, and follow-through.
Experience
- Preferred: 1–3 years in lead generation, sales development, business development, or virtual assistance focused on B2B outreach.
- Freshers welcome if you can demonstrate strong writing skills, exceptional research ability, and a willingness to learn fast.
- Experience in B2B SaaS, IT services, staffing/recruitment, or digital marketing agencies is a plus.
Working Hours
- Remote, flexible schedule with the ability to overlap at least 4 hours with the target market’s time zone (e.g., North America, UK/EU, APAC depending on assigned territory).
- Occasional evening or early morning shifts may be required to support global client meetings.
- Weekend work only during campaign launches or critical deadlines (with compensatory time off).
Knowledge, Skills, and Abilities
- Tools/Tech: LinkedIn Sales Navigator, Apollo/ZoomInfo, CRM (HubSpot/Zoho/Salesforce), Google Workspace, Email Verification tools (Hunter, NeverBounce), Outreach tools (Lemlist, Instantly, Mailshake), basic Canva or Docs for quick collateral adjustments.
- Frameworks & Methods: ICP definition, persona mapping, BANT/CHAMP qualification, A/B testing, cadence building, pipeline management.
- Soft Skills: Persistence, resilience to rejection, active listening, analytical thinking, structured documentation, and a “test–measure–optimize” mindset.
Benefits
- Work From Home with flexible hours.
- Performance-based incentives on top of base pay (e.g., bonuses for SQLs/meetings/revenue milestones).
- Structured training & playbooks for fast ramp-up.
- Access to premium sales and automation tools.
- Clear career growth path to SDR, BDR, Growth Marketer, or Account Executive roles.
- Paid time off, festival/holiday leaves, and wellness days.
- Opportunity to work with international clients and markets.
Why Join Fresher Jobs Hub?
- We’re a fast-scaling platform dedicated to launching and accelerating careers—you grow as we grow.
- High ownership, measurable impact, and a data-driven culture.
- Collaborative, supportive team that shares templates, scripts, and best practices openly.
- Continuous learning environment with coaching, feedback loops, and experimentation encouraged.
How to Apply
Send the following to careers@fresherjobshub.com (or via the application form on our website, if available):
- Your CV/Resume (PDF) highlighting relevant lead generation/business development experience.
- A short cover note (max 250 words) explaining:
- Tools you’ve used (CRM, outreach, data tools).
- Your best-performing campaign (open/reply/booking rates, if available).
- (Optional but preferred) A 2–3 minute Loom/video walking us through how you would build a lead list for a sample ICP.
- Availability & expected CTC/compensation range.
- Earliest start date.
Subject line suggestion: Application – VA (Lead Gen & BD) – [Your Name]