Job Summary

InfoTech Solutions is seeking a highly driven and results-oriented Demand Generation Manager to lead our B2B marketing initiatives and accelerate pipeline growth across global markets. In this strategic role, you will be responsible for designing, executing, and optimizing multi-channel demand generation campaigns that attract, engage, and convert high-quality leads for our sales organization.

As a key member of the marketing leadership team, you will work closely with Sales, Product, and Customer Success to align marketing strategies with business objectives. This role is ideal for a data-driven marketer with a strong background in B2B SaaS or technology services who thrives in a fast-paced, remote environment.

Key Responsibilities

• Develop and execute comprehensive demand generation strategies to drive qualified leads, MQLs, SQLs, and revenue growth.

• Plan and manage multi-channel campaigns across digital channels including email, content marketing, paid media, SEO/SEM, webinars, events, and social platforms.

• Own the end-to-end lead lifecycle, from acquisition and nurturing to handoff to sales.

• Collaborate with Sales and Revenue Operations to ensure alignment on ICPs, buyer personas, and pipeline targets.

• Analyze campaign performance using marketing analytics tools and optimize based on ROI, CAC, and conversion metrics.

• Manage marketing automation platforms and CRM integrations to improve lead scoring, segmentation, and nurturing workflows.

• Create and test innovative campaign ideas, messaging, and content to improve engagement and conversion rates.

• Oversee external agencies, vendors, and freelancers as required.

• Prepare regular performance reports and present insights to senior leadership.

Required Skills and Qualifications

• Strong expertise in B2B demand generation and growth marketing strategies.

• Proficiency with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Pardot, Salesforce).

• Solid understanding of digital marketing channels, including paid search, paid social, content marketing, and SEO.

• Excellent analytical and problem-solving skills with the ability to interpret data and make strategic decisions.

• Exceptional communication and stakeholder management skills.

• Ability to manage multiple campaigns and priorities in a remote, fast-paced environment.

• Strong project management and organizational skills.

Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s degree is a plus).

• 5+ years of experience in B2B marketing, with at least 3 years in a demand generation or growth marketing role.

• Proven track record of driving pipeline and revenue through marketing campaigns.

• Experience in SaaS, IT services, or technology-driven industries is highly preferred.

Working Hours

• Full-time, remote position.

• Standard business hours with flexibility to collaborate across global time zones.

Knowledge, Skills and Abilities

• Deep understanding of B2B buyer journeys and funnel management.

• Strong knowledge of lead scoring models, marketing attribution, and revenue forecasting.

• Ability to think strategically while also executing tactically.

• High level of ownership, accountability, and self-motivation.

• Comfortable working with cross-functional and distributed teams.

• Continuous learner with a passion for emerging marketing technologies and trends.

Benefits

• Competitive salary and performance-based incentives.

• Fully remote work environment with flexible scheduling.

• Health insurance and wellness programs.

• Professional development budget and access to training resources.

• Paid time off, holidays, and work-life balance initiatives.

• Opportunity to work with a diverse, global team.

Why Join InfoTech Solutions?

At InfoTech Solutions, we believe in empowering our employees to make an impact. You will be part of a forward-thinking organization that values innovation, collaboration, and personal growth. This role offers the opportunity to shape our global marketing strategy, influence business outcomes, and grow your career in a dynamic, technology-driven environment.

How to Apply

Interested candidates are encouraged to submit their updated resume along with a cover letter highlighting their experience in B2B demand generation and key campaign achievements. Shortlisted candidates will be contacted for an initial virtual interview.