Job Summary

NextGen Retailers is seeking an experienced and innovative Digital Marketing Manager (E-commerce) to lead our online growth strategy. In this role, you will be responsible for driving digital campaigns, enhancing customer acquisition, optimizing e-commerce performance, and strengthening our brand presence across all digital channels. This position requires a results-driven leader who can combine creativity, analytical insights, and strong commercial acumen to scale our online revenue.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business goals.

• Manage and optimize paid campaigns across Google Ads, Meta, Instagram, and other key digital platforms.

• Oversee SEO/SEM strategy to improve search rankings, website traffic, and online conversions.

• Monitor and optimize the e-commerce website for improved customer experience, retention, and sales growth.

• Lead A/B testing initiatives for landing pages, creatives, and ad formats to maximize ROI.

• Analyze campaign performance using Google Analytics and other tools, providing actionable insights.

• Coordinate with content, design, and product teams to ensure cohesive digital messaging and branding.

• Manage email marketing, automation flows, and CRM campaigns to enhance customer engagement.

• Track industry trends and implement innovative digital strategies for competitive advantage.

• Prepare regular performance reports and dashboards for senior management.

Required Skills and Qualifications

• Bachelor’s degree in Marketing, Business Administration, E-commerce, or related field.

• Strong knowledge of digital ads, performance marketing, and social media management.

• Proficiency in e-commerce platforms such as Shopify, WooCommerce, or Magento.

• Hands-on experience with Google Analytics, Google Tag Manager, Search Console, and CRM tools.

• Strong understanding of SEO, SEM, email marketing, and conversion rate optimization.

• Excellent analytical skills with the ability to derive insights from complex data.

• Exceptional communication, leadership, and project management capabilities.

Experience

• 4–7 years of experience in digital marketing, preferably within an e-commerce or retail environment.

• Demonstrated track record of managing high-performing campaigns and driving measurable results.

• Experience in managing teams and cross-functional collaboration is preferred.

Working Hours

• Full-time position.

• Standard working hours: Monday to Friday, 9:00 AM to 6:00 PM.

• Occasional weekend or extended hours may be required during peak campaigns or launches.

Knowledge, Skills, and Abilities

• Strong ability to think creatively and strategically.

• Proficient in using marketing analytics tools and dashboards.

• Ability to multitask and manage multiple projects under tight deadlines.

• Detail-oriented with a strong focus on accuracy and quality.

• Skilled in audience segmentation, customer lifecycle marketing, and retargeting strategies.

• Ability to adapt quickly in a fast-paced, evolving digital environment.

Benefits

• Competitive salary with performance-based incentives.

• Health insurance and wellness programs.

• Professional training and certification support.

• Work-from-home flexibility based on project requirements.

• Opportunity to work with a dynamic, growth-focused e-commerce brand.

• Employee discounts on company products.

Why Join NextGen Retailers?

At NextGen Retailers, we believe in empowering our teams to innovate, take ownership, and drive meaningful impact. You will join a collaborative, forward-thinking environment where your ideas are valued, and your contributions directly influence our digital success. If you are passionate about digital marketing and eager to take your career to the next level, this is the perfect place for you.

How to Apply

Interested candidates are invited to submit their resume, portfolio, and a brief cover letter to our HR department us.
Please include “Digital Marketing Manager (E-commerce)” in the subject line of your email.