Job Summary
IT Sight Technologies is seeking a results-driven and creative Digital PR Specialist to join our growing remote team. This role is ideal for a communications professional who thrives in digital environments and has a passion for building strong relationships with online media, journalists, bloggers, and influencers. As a Digital PR Specialist, you will be responsible for enhancing our brand visibility, driving high-quality media coverage, and supporting our overall digital marketing and SEO strategies through strategic media outreach and content placement.
You will play a key role in shaping our online reputation, managing press campaigns, and positioning IT Sight Technologies as a thought leader across multiple digital platforms and industries.
Key Responsibilities
- Develop and execute digital PR strategies to increase brand awareness and online presence.
- Build and maintain strong relationships with journalists, editors, bloggers, influencers, and media outlets.
- Pitch story ideas, press releases, and content to relevant digital publications.
- Secure high-quality backlinks and media mentions to support SEO objectives.
- Research industry trends, media opportunities, and competitor activity.
- Write and distribute press releases, media kits, and thought leadership articles.
- Monitor media coverage and prepare detailed performance reports.
- Collaborate with content, SEO, and marketing teams to align PR efforts with business goals.
- Manage crisis communication and online reputation when required.
Required Skills and Qualifications
- Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
- Strong written and verbal communication skills in English.
- Proven ability to pitch stories and build media relationships.
- Excellent research and storytelling skills.
- Experience with digital PR tools and platforms (e.g., HARO, Muck Rack, BuzzSumo, Ahrefs).
- Strong organizational and time-management skills.
- Ability to work independently in a fully remote environment.
Experience
- 2–5 years of experience in Digital PR, Media Relations, Communications, or a similar role.
- Demonstrated track record of securing online media coverage and backlinks.
- Experience working with global or remote teams is a strong advantage.
- Prior experience in tech, SaaS, or digital services industries is preferred.
Working Hours
- Fully remote position.
- Flexible working hours with overlap required for core team collaboration.
- Full-time role: 40 hours per week.
Knowledge, Skills, and Abilities
- In-depth understanding of digital media landscape and online publishing.
- Knowledge of SEO, link-building strategies, and content marketing principles.
- Ability to analyze PR performance metrics and ROI.
- Strong interpersonal skills and professional communication style.
- Creative mindset with a data-driven approach to campaigns.
- High level of adaptability, accountability, and attention to detail.
Benefits
- Competitive salary based on experience and performance.
- 100% remote work with flexible scheduling.
- Performance-based bonuses and incentives.
- Professional development and training opportunities.
- Opportunity to work with international clients and media outlets.
- Collaborative and supportive remote work culture.
- Paid time off and holiday benefits.
Why Join IT Sight Technologies?
At IT Sight Technologies, we believe in innovation, collaboration, and growth. You will be part of a forward-thinking digital team that values creativity and measurable impact. We offer a dynamic work environment where your ideas matter, your achievements are recognized, and your career development is actively supported. This is an excellent opportunity to build a strong international PR portfolio while working from anywhere in the world.
How to Apply
Interested candidates are invited to submit their updated resume along with a cover letter highlighting their relevant experience in digital PR and media outreach. Please include examples of successful media placements or PR campaigns you have managed.
