Job Summary

Punjab National Bank (PNB), one of India’s leading public sector banks with a strong legacy of trust and nationwide presence, invites applications for the position of Specialist Officer (Marketing) through the IBPS CRP SPL process. This role is designed for dynamic, result-oriented marketing professionals who can drive business growth, enhance brand visibility, and support the bank’s strategic objectives across retail, corporate, and digital banking segments. The incumbent will play a key role in developing marketing strategies, promoting banking products, and strengthening customer engagement in a competitive financial landscape.

Key Responsibilities

• Develop and implement marketing strategies to promote PNB’s banking products and services, including retail, MSME, corporate, and digital offerings.

• Conduct market research and competitor analysis to identify trends, customer needs, and growth opportunities.

• Support product launches, campaigns, and promotional activities across multiple channels (digital, print, branch-level, and on-ground activations).

• Collaborate with business, operations, and branch teams to align marketing initiatives with business goals.

• Analyze campaign performance, prepare MIS reports, and provide actionable insights to senior management.

• Assist in brand management initiatives to enhance PNB’s visibility, reputation, and customer trust.

• Coordinate with external agencies, vendors, and partners for advertising, events, and communication activities.

• Ensure compliance with regulatory guidelines, internal policies, and branding standards.

Required Skills and Qualifications

• Strong understanding of marketing principles, branding, and customer acquisition strategies.

• Excellent analytical, communication, and presentation skills.

• Ability to interpret market data and translate insights into effective marketing actions.

• Proficiency in MS Office tools; knowledge of digital marketing tools and analytics is an added advantage.

• Strong interpersonal skills with the ability to work collaboratively across teams.

• Graduate or Postgraduate degree in Marketing, Management, Business Administration, or a related discipline from a recognized university/institution.

Experience

• Relevant experience in marketing, sales, branding, or business development, preferably in banking, financial services, or related sectors.

• Freshers with strong academic credentials and relevant internships may also be considered, as per IBPS CRP SPL eligibility norms.

• Experience in digital marketing, product marketing, or financial services marketing will be an added advantage.

Working Hours

• Full-time role with standard banking working hours, primarily day shifts.

• May require extended hours during campaign launches, business drives, or special initiatives, as per organizational requirements.

Knowledge, Skills and Abilities

• Knowledge of banking products, financial markets, and regulatory environment is desirable.

• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

• Strategic thinking with a customer-centric approach.

• Strong problem-solving and decision-making abilities.

• High level of integrity, professionalism, and commitment to organizational values.

Benefits

• Competitive salary and allowances as per IBPS and PNB norms.

• Job security and stability associated with a leading public sector bank.

• Opportunities for career growth, promotions, and internal mobility.

• Comprehensive training and professional development programs.

• Attractive leave policies, pension benefits, and other employee welfare schemes.

• Exposure to large-scale banking operations and national-level marketing initiatives.

Why Join Punjab National Bank

• Be part of one of India’s most trusted and established banking institutions.

• Opportunity to work on impactful marketing initiatives with nationwide reach.

• Strong focus on learning, development, and long-term career progression.

• Inclusive work culture that values innovation, collaboration, and performance.

• Chance to contribute to financial inclusion and nation-building through banking services.

How to Apply

Interested and eligible candidates must apply online through the IBPS official website under the CRP SPL (Specialist Officer) recruitment process. Applicants should carefully read the notification, ensure they meet the eligibility criteria, and complete the application within the prescribed timeline. Selection will be based on the IBPS examination process and subsequent stages as notified.