Job Summary
Sales Funnel Co, a leader in B2B sales and marketing solutions, is seeking a dynamic and results-driven Lead Generation Specialist to join our high-performing team. In this role, you will be responsible for identifying and nurturing potential business clients, building strong relationships, and generating qualified leads to support our sales pipeline. This position is ideal for a motivated professional who thrives in a fast-paced environment and enjoys driving business growth through strategic prospecting.
Key Responsibilities
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Conduct research to identify potential B2B clients and target industries.
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Develop and implement lead generation strategies across multiple channels, including email, LinkedIn, and cold calling.
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Qualify leads based on predefined criteria to ensure alignment with business objectives.
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Maintain accurate records of prospect interactions in the CRM system.
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Collaborate closely with the sales and marketing teams to optimize outreach campaigns.
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Track key metrics, analyze performance, and adjust strategies to improve lead generation effectiveness.
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Participate in sales meetings and provide insights into market trends and potential business opportunities.
Required Skills and Qualifications
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Proven experience in B2B lead generation or sales development.
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Strong knowledge of CRM tools (e.g., Salesforce, HubSpot) and sales automation software.
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Excellent communication, negotiation, and interpersonal skills.
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Ability to conduct market research and identify high-potential prospects.
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Results-oriented mindset with a track record of meeting or exceeding targets.
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Strong organizational and time management abilities.
Experience
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Minimum 2–4 years of experience in B2B sales, lead generation, or business development.
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Experience working in SaaS, technology, or professional services industries is a plus.
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Demonstrated success in building and maintaining a strong sales pipeline.
Working Hours
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Full-time position: 40 hours per week.
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Flexible schedule with the ability to manage workload efficiently.
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Remote work options available depending on performance and location.
Knowledge, Skills, and Abilities
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Deep understanding of the B2B sales lifecycle and lead generation best practices.
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Ability to analyze data, track KPIs, and optimize lead generation strategies.
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Strong problem-solving skills and adaptability to changing market conditions.
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Proficiency in digital tools, including LinkedIn Sales Navigator, email marketing platforms, and CRM software.
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Exceptional attention to detail and ability to multitask in a fast-paced environment.
Benefits
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Competitive salary with performance-based incentives.
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Health insurance and wellness benefits.
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Professional development opportunities, including training and certifications.
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Remote work flexibility and a collaborative, supportive work culture.
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Opportunities for career growth and advancement within the company.
Why Join Sales Funnel Co
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Be part of an innovative and rapidly growing B2B sales organization.
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Work with a talented team that values creativity, collaboration, and professional growth.
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Directly contribute to business growth and client success.
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Enjoy a flexible, remote-friendly work environment that encourages work-life balance.
How to Apply
Interested candidates are invited to submit their resume and a cover letter highlighting relevant experience to us with the subject line “Lead Generation Specialist (B2B) Application”. Only shortlisted candidates will be contacted for the next steps.