Job Summary

Consumer Insights is seeking a detail-oriented and analytical Market Research Analyst to join our growing research team. This role is ideal for a professional who is passionate about understanding consumer behavior, market trends, and data-driven decision-making. The Market Research Analyst will play a critical role in transforming complex data into actionable insights that support strategic business decisions across multiple industries.

Key Responsibilities

• Design, plan, and execute quantitative and qualitative market research studies

• Collect, analyze, and interpret consumer, market, and competitive data

• Develop surveys, questionnaires, and research methodologies aligned with business objectives

• Analyze trends, customer preferences, pricing strategies, and market opportunities

• Prepare clear and compelling reports, dashboards, and presentations for stakeholders

• Collaborate with marketing, product, and leadership teams to support strategic initiatives

• Monitor industry developments and emerging consumer trends

• Ensure accuracy, reliability, and confidentiality of research data

Required Skills and Qualifications

• Strong analytical and critical-thinking skills

• Proficiency in data analysis tools (Excel, SPSS, SAS, R, Python, or similar)

• Experience with survey platforms and research methodologies

• Excellent written and verbal communication skills

• Ability to translate complex data into clear insights and recommendations

• Strong attention to detail and problem-solving capabilities

• Ability to manage multiple projects and meet deadlines

Experience

• Bachelor’s degree in Market Research, Marketing, Business, Economics, Statistics, or a related field

• 2–5 years of experience in market research, data analysis, or consumer insights

• Experience working with both primary and secondary research data is preferred

• Exposure to FMCG, retail, digital, or B2B research is an advantage

Working Hours

• Full-time position

• Standard business hours, Monday to Friday

• Flexible or hybrid work options may be available depending on project needs

Knowledge, Skills, and Abilities

• Strong understanding of market research techniques and statistical analysis

• Ability to interpret consumer behavior and market dynamics

• Skilled in storytelling with data and insight-driven reporting

• Strong collaboration and stakeholder management abilities

• High level of professionalism, integrity, and confidentiality

Benefits

• Competitive salary and performance-based incentives

• Professional growth and learning opportunities

• Flexible work arrangements

• Health and wellness benefits

• Supportive and collaborative work environment

• Exposure to diverse industries and high-impact projects

Why Join Consumer Insights?

At Consumer Insights, we believe data drives smarter decisions. You’ll be part of a forward-thinking organization that values curiosity, innovation, and evidence-based strategy. We empower our employees to make a real impact while continuously developing their skills in a dynamic and inclusive workplace.

How to Apply

Interested candidates are encouraged to submit their updated resume along with a brief cover letter highlighting relevant experience and interest in the role. Shortlisted applicants will be contacted for further assessment.