Job Summary

TechPro Solutions is seeking a highly analytical and detail-oriented Market Research Analyst – Remote Consumer Trends to join our growing global team. In this role, you will be responsible for collecting, analyzing, and interpreting consumer and market data to help drive strategic business decisions. You will work closely with cross-functional teams including marketing, product development, sales, and leadership to provide actionable insights into customer behavior, market opportunities, and competitive landscapes.

This is a fully remote role, ideal for professionals who are passionate about data, consumer psychology, and transforming insights into impactful business strategies in a fast-paced, digital-first environment.

Key Responsibilities

• Design, develop, and execute quantitative and qualitative market research studies.

• Analyze consumer trends, customer preferences, and purchasing behaviors across multiple markets.

• Conduct surveys, focus groups, interviews, and desk research to gather primary and secondary data.

• Interpret large datasets using statistical and analytical tools.

• Prepare detailed reports, dashboards, and presentations for internal stakeholders.

• Monitor industry trends, competitor activity, and emerging market opportunities.

• Collaborate with marketing and product teams to support campaign strategies and product launches.

• Translate complex data into clear, actionable insights and recommendations.

• Ensure data accuracy, integrity, and compliance with research best practices.

Required Skills and Qualifications

• Bachelor’s degree in Marketing, Business, Economics, Statistics, Psychology, or a related field.

• Strong analytical and critical thinking skills.

• Proficiency in data analysis tools such as Excel, SPSS, R, Python, or similar platforms.

• Experience with survey tools and research platforms (Qualtrics, SurveyMonkey, Google Forms, etc.).

• Excellent written and verbal communication skills.

• Strong presentation and storytelling skills using data.

• Ability to manage multiple projects and meet deadlines in a remote environment.

• High attention to detail and strong problem-solving mindset.

Experience

• 2–5 years of experience in market research, business analysis, or consumer insights.

• Experience working with both qualitative and quantitative research methods.

• Prior experience in technology, e-commerce, digital services, or consulting is an advantage.

• Experience working in a remote or distributed team is a plus.

Working Hours

• Full-time position (40 hours per week).

• Flexible working hours aligned with global teams.

• Results-oriented environment with focus on productivity and collaboration.

Knowledge, Skills, and Abilities

• Strong understanding of consumer behavior and market dynamics.

• Knowledge of statistical methods and data interpretation techniques.

• Ability to synthesize large volumes of information into concise insights.

• Strong interpersonal skills and ability to work with cross-functional teams.

• Self-motivated, proactive, and able to work independently.

• Comfortable working in a fast-paced, evolving digital environment.

Benefits

• Competitive salary package.

• 100% remote work opportunity.

• Flexible work schedule and work-life balance.

• Professional development and learning opportunities.

• Access to global projects and international teams.

• Performance-based bonuses and incentives.

• Paid leave and wellness programs.

• Career growth and internal mobility opportunities.

Why Join TechPro Solutions?

At TechPro Solutions, we believe data drives innovation. You will be part of a forward-thinking organization that values insights, creativity, and collaboration. We foster a culture of continuous learning, inclusivity, and professional growth. This role offers you the opportunity to influence strategic decisions, work with global clients, and make a real impact in shaping consumer-focused solutions.

How to Apply

Interested candidates are invited to submit their updated resume along with a brief cover letter highlighting their experience in market research and data analysis. Shortlisted candidates will be contacted for a virtual interview.