We are seeking a highly skilled and data-driven Digital Campaign Strategist to design, execute, and optimize marketing campaigns targeting the Indian audience. The ideal candidate will have deep expertise in digital channels, audience segmentation, and performance analytics, with a creative mindset to craft campaigns that engage and convert.

This role is perfect for someone who thrives on strategy, creativity, and measurable results—leading digital initiatives that drive brand awareness, customer acquisition, and ROI across multiple platforms.

Key Responsibilities:

• Develop and execute digital marketing strategies across platforms such as Google Ads, Meta (Facebook/Instagram), YouTube, LinkedIn, and regional networks.

• Conduct market research and competitor analysis to identify audience behaviors, emerging trends, and new growth opportunities in the Indian market.

• Create integrated campaign plans that combine paid, owned, and earned media.

• Collaborate with creative, content, and analytics teams to develop impactful messaging and visual concepts.

• Monitor campaign performance and optimize based on data-driven insights (CPC, CTR, CPA, ROI, etc.).

• Manage campaign budgets, timelines, and reporting dashboards.

• Stay current on digital marketing tools, AI-driven ad solutions, and local cultural trends that influence online behavior.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Communications, Business, or related field.

• 3+ years of hands-on experience in digital marketing or campaign strategy.

• Proven track record managing multi-channel campaigns targeting Indian audiences.

• Strong knowledge of SEO, SEM, PPC, and paid social best practices.

• Proficiency in Google Analytics, Ads Manager, Meta Business Suite, and similar tools.

• Analytical mindset with the ability to interpret data and optimize performance.

• Excellent written and verbal communication skills.

• Ability to manage multiple projects and deadlines independently.

Preferred Experience:

• Experience working with Indian regional markets (tier 1–3 cities).

• Familiarity with vernacular content marketing and culturally localized campaigns.

• Prior work in e-commerce, fintech, or consumer tech industries is a plus.

What We Offer:

• 💻 100% Remote – Work from anywhere in India.

• 💰 Competitive compensation based on experience.

• 🚀 Opportunity to lead high-impact digital campaigns for top brands.

• 🎯 Flexible work culture emphasizing creativity, ownership, and innovation.

• 📈 Continuous professional growth and performance bonuses.

How to Apply:

If you’re a strategic thinker who can translate insights into action, we’d love to hear from you.