Job Summary

InfoTech Solutions is seeking a highly motivated and forward-thinking SEO Specialist – Generative Engine Optimization (GEO) to join our digital growth team. This role is designed for a modern SEO professional who understands both traditional search engine optimization and the emerging field of Generative Engine Optimization, where content is optimized not only for search engines like Google and Bing but also for AI-driven platforms and large language models (LLMs).

The ideal candidate will be responsible for driving organic traffic, improving digital visibility, and ensuring that InfoTech Solutions’ content is discoverable, authoritative, and referenced accurately across search engines and generative AI systems. This role plays a critical part in shaping our digital presence in an era where AI-powered search and conversational engines are becoming the primary source of information for users.

Key Responsibilities

• Develop and execute comprehensive SEO and GEO strategies aligned with business objectives.

• Optimize website content for traditional search engines and generative AI platforms (e.g., AI search assistants, chatbots, and LLM-powered tools).

• Conduct keyword research, topic clustering, and intent analysis for both human and AI-driven search behavior.

• Create and optimize content to improve visibility in featured snippets, knowledge panels, and AI-generated responses.

• Perform on-page SEO activities including metadata optimization, internal linking, schema markup, and content structuring.

• Monitor website performance using SEO tools and analytics platforms, and prepare regular performance reports.

• Collaborate with content writers, designers, and developers to ensure SEO best practices are embedded across all digital assets.

• Stay up to date with algorithm updates, AI search trends, and evolving best practices in GEO.

• Conduct competitor analysis and recommend strategic improvements.

• Manage technical SEO audits and work with engineering teams to resolve site issues.

Required Skills and Qualifications

• Strong understanding of SEO fundamentals (on-page, off-page, technical SEO).

• Knowledge of Generative Engine Optimization (GEO) concepts and AI-driven search ecosystems.

• Proficiency in SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, or similar.

• Experience optimizing content for AI search and conversational platforms.

• Excellent analytical skills with the ability to interpret data and translate insights into action.

• Strong written and verbal communication skills in English.

• Understanding of content marketing, UX, and information architecture.

• Familiarity with HTML, CSS, and basic web development principles is a plus.

Experience

• 2–5 years of hands-on experience in SEO or digital marketing roles.

• Proven track record of improving organic rankings and traffic.

• Experience working with AI-generated content or optimizing for LLM-based platforms is highly preferred.

• Background in SaaS, technology, or digital agencies is an advantage.

Working Hours

• Full-time position (40 hours per week).

• Flexible working hours with a strong focus on productivity and deliverables.

• Remote or hybrid work options depending on location and team structure.

Knowledge, Skills and Abilities

• Deep knowledge of search engine algorithms and ranking factors.

• Ability to think strategically and execute tactically.

• Strong problem-solving and critical thinking skills.

• Ability to manage multiple projects and deadlines effectively.

• Continuous learning mindset with passion for emerging technologies and AI.

• Strong collaboration skills and ability to work cross-functionally.

Benefits

• Competitive salary and performance-based incentives.

• Flexible work environment (remote/hybrid options).

• Health and wellness benefits.

• Paid time off and holidays.

• Professional development and training opportunities.

• Access to the latest AI and SEO tools.

• Career growth opportunities within a fast-growing organization.

Why Join InfoTech Solutions?

At InfoTech Solutions, we are shaping the future of digital innovation. Joining our team means working at the intersection of technology, data, and AI-driven marketing. You will be part of a forward-thinking organization that values creativity, innovation, and continuous learning. This role offers a unique opportunity to become a specialist in Generative Engine Optimization—one of the fastest-growing and most in-demand areas in digital marketing today.

How to Apply

Interested candidates should submit their updated resume along with a portfolio or case studies demonstrating successful SEO or GEO projects. Please include a brief cover letter explaining your experience with AI-driven search and why you are excited about Generative Engine Optimization.