Job Summary

Le Plantis Garden Center is seeking a creative and passionate Social Media Content Creator (Gardening) to strengthen our digital presence and engage our growing community of plant lovers. This role is ideal for someone who combines strong content creation skills with genuine enthusiasm for gardening, plants, and sustainable living. The successful candidate will be responsible for planning, creating, and publishing compelling social media content that showcases our products, expertise, and brand personality while driving customer engagement and footfall.

Key Responsibilities

• Develop and execute a monthly social media content calendar aligned with marketing goals.

• Create high-quality photo, video, and short-form content focused on gardening tips, plant care, and product highlights.

• Manage daily posting across platforms such as Instagram, Facebook, YouTube Shorts, and other relevant channels.

• Write engaging captions, hashtags, and storytelling content that reflects brand voice.

• Monitor comments and messages, responding promptly to build community engagement.

• Collaborate with the marketing and store teams to promote seasonal campaigns and new arrivals.

• Track social media performance metrics and prepare periodic reports with insights and recommendations.

• Stay updated on social media trends, gardening trends, and competitor activities.

• Assist in planning and covering in-store events, workshops, and promotions.

Required Skills and Qualifications

• Strong photography and videography skills (mobile or DSLR).

• Proficiency in content editing tools such as Canva, CapCut, Adobe Creative Suite, or similar.

• Excellent written and verbal communication skills in English.

• Solid understanding of major social media platforms and algorithms.

• Creative mindset with strong visual storytelling ability.

• Basic knowledge of gardening, plants, or horticulture (preferred).

• Ability to work independently and meet deadlines consistently.

Experience

• Minimum 1–3 years of experience in social media management or content creation.

• Prior experience in gardening, lifestyle, retail, or related niche is highly desirable.

• Portfolio demonstrating social media growth, reels, or visual content is required.

Working Hours

• Flexible or standard daytime schedule based on content needs.

• Occasional weekend or event coverage may be required.

• Part-time or full-time engagement may be considered depending on candidate fit.

Knowledge, Skills and Abilities

• Strong sense of current social media trends and audience behavior.

• Ability to translate gardening knowledge into engaging, easy-to-understand content.

• Good organizational and time-management skills.

• Analytical mindset to interpret performance data.

• Ability to work collaboratively in a fast-paced retail environment.

• Passion for plants, sustainability, and home gardening.

Benefits

• Competitive salary based on experience.

• Opportunity to work in a creative, nature-focused environment.

• Employee discounts on plants and gardening products.

• Skill development and growth opportunities.

• Flexible work arrangements (where applicable).

• Supportive and enthusiastic team culture.

Why Join

At Le Plantis Garden Center, we are more than a retail space—we are a community of plant enthusiasts dedicated to greening homes and lives. Joining our team means you will have the opportunity to express your creativity, grow your digital marketing expertise, and work closely with a brand that is passionate about nature, sustainability, and customer delight.

How to Apply

Interested candidates should submit:

• Updated resume

• Portfolio or links to social media work

• Brief cover note highlighting relevant experience

Applications can be sent via the company’s official recruitment channel. Only shortlisted candidates will be contacted.