Job Summary
Fresher Jobs Hub is seeking a detail-oriented and results-driven Virtual Email Marketing Automation and Customer Lifecycle Specialist to join our growing remote team. This role is ideal for a professional who is passionate about leveraging email marketing platforms, automation tools, and customer journey mapping to drive engagement, retention, and revenue growth. You will play a key role in designing, implementing, and optimizing lifecycle campaigns that enhance the customer experience across all touchpoints.
Key Responsibilities
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Develop and execute end-to-end email marketing campaigns aligned with business goals.
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Design and manage automated workflows, drip campaigns, and customer lifecycle journeys.
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Segment customer databases to deliver personalized and targeted messaging.
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Monitor campaign performance metrics such as open rates, click-through rates, and conversions.
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Conduct A/B testing to optimize subject lines, content, and sending strategies.
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Collaborate with cross-functional teams including content, design, and product teams.
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Ensure compliance with email marketing regulations and best practices (e.g., GDPR, CAN-SPAM).
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Maintain and improve CRM and email marketing systems for efficiency and scalability.
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Analyze customer behavior and provide actionable insights to improve engagement and retention.
Required Skills and Qualifications
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Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
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Strong understanding of email marketing principles and customer lifecycle management.
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Proficiency in email marketing tools such as Mailchimp, HubSpot, ActiveCampaign, or similar platforms.
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Experience with marketing automation and CRM systems.
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Basic knowledge of HTML/CSS for email template customization is a plus.
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Strong analytical skills with the ability to interpret data and make data-driven decisions.
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Excellent written and verbal communication skills in English.
Experience
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Minimum 1–3 years of experience in email marketing, digital marketing, or a related role.
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Proven track record of managing successful email campaigns and automation workflows.
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Experience working in a remote or virtual team environment is preferred.
Working Hours
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Flexible remote working schedule.
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Availability to overlap with core business hours as required.
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Full-time position (40 hours per week) with occasional deadline-driven flexibility.
Knowledge, Skills, and Abilities
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Strong attention to detail and organizational skills.
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Ability to manage multiple campaigns and deadlines simultaneously.
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Creative mindset with a focus on customer engagement and storytelling.
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Problem-solving skills and adaptability in a fast-paced environment.
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Ability to work independently with minimal supervision.
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Strong collaboration and teamwork abilities.
Benefits
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Competitive salary package.
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Fully remote work environment.
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Opportunities for career growth and professional development.
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Access to training programs and certifications.
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Supportive and collaborative team culture.
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Performance-based incentives and bonuses.
Why Join Fresher Jobs Hub?
At Fresher Jobs Hub, we are committed to empowering professionals by providing flexible work opportunities and fostering innovation. You will be part of a forward-thinking organization that values creativity, continuous learning, and employee growth. This is your opportunity to work on impactful projects, build advanced marketing automation expertise, and contribute to meaningful customer experiences from anywhere in the world.
How to Apply
Interested candidates can apply by submitting their updated resume along with a brief cover letter highlighting their experience in email marketing automation and customer lifecycle management. Please include examples of past campaigns or measurable results where possible. Shortlisted candidates will be contacted for further evaluation and interviews.