Job Summary:

MNC Jobs is seeking a skilled Marketing Analyst – Consumer Insights to join our team. This role is crucial in understanding consumer behavior, market trends, and competitive landscapes. The ideal candidate will use data-driven analysis to provide actionable insights that drive marketing strategies and business growth. You will collaborate with cross-functional teams to translate consumer insights into impactful marketing initiatives.

Key Responsibilities:

• Conduct in-depth research on consumer behavior, market trends, and industry benchmarks.
• Analyze sales data, customer feedback, and campaign performance to identify opportunities for optimization.
• Develop and manage surveys, focus groups, and other data collection methodologies.
• Create detailed reports and presentations to communicate key findings to stakeholders.
• Collaborate with marketing, product, and sales teams to develop targeted marketing strategies.
• Use advanced analytical tools and statistical models to predict consumer trends and preferences.
• Monitor competitors and industry developments to inform marketing strategies.
• Support the development of customer segmentation models for personalized marketing campaigns.
• Measure the effectiveness of advertising campaigns and provide recommendations for improvement.
• Ensure data integrity and compliance with privacy regulations.

Required Skills and Qualifications:

• Bachelors degree in Marketing, Business Analytics, Statistics, or a related field.
• Strong analytical and problem-solving skills with the ability to interpret complex data sets.
• Proficiency in data visualization tools such as Tableau, Power BI, or Google Data Studio.
• Experience with statistical software like R, Python, or SPSS is a plus.
• Familiarity with CRM and marketing automation tools (e.g., Salesforce, HubSpot).
• Excellent communication skills to present insights clearly to both technical and non-technical stakeholders.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong attention to detail and data accuracy.

Experience:

• 2-5 years of experience in marketing analytics, consumer insights, or related roles.
• Previous experience in retail, e-commerce, FMCG, or technology sectors is preferred.

Working Hours:

• Full-time position with flexible working hours.
• Hybrid work model with remote and office-based collaboration.

Knowledge, Skills, and Abilities:

• Understanding of consumer psychology and purchasing behavior.
• Ability to convert raw data into strategic insights that drive business decisions.
• Experience in A/B testing and other experimentation techniques.
• Knowledge of digital marketing metrics (e.g., CTR, conversion rates, customer retention).
• Strong project management and organizational skills.

Benefits:

• Competitive salary and performance-based bonuses.
• Health insurance and wellness programs.
• Professional development and training opportunities.
• Employee discounts and perks.
• Collaborative and inclusive work environment.

Why Join MNC Jobs?

At MNC Jobs, we value data-driven decision-making and innovative marketing strategies. Joining our team means working with top industry professionals, gaining exposure to cutting-edge analytics, and making a real impact on business growth. We foster a culture of continuous learning, creativity, and professional advancement.

How to Apply:

Interested candidates should submit their resume and a cover letter outlining their experience and skills via our companys career portal or email. Shortlisted candidates will be contacted for an initial screening interview.

Join us and be part of a team that drives meaningful consumer insights and marketing excellence!